After debuting the song last week, Ty Dolla $ign links up with J. Cole in the companion video for “Purple Emoji.”
The clip, shot in Brooklyn, is a diverse celebration of love and stars couples of different ages, races, and sexual orientations. Ty and Cole take a backseat to their co-stars, only making brief appearances while saluting the women in their lives.
“Purple Emoji” is the first single off Ty’s upcoming album, the follow-up to 2017’s Beach House 3. “It’s definitely my favorite album I’ve done yet,” he told Zane Lowe on Beats 1. “My most personal, really talking the talk, lot more serious songs, but a couple party songs, bangers and stuff.”